"A household located in North London seeks an extraordinary and experienced instructor to support their most junior child on his early path to becoming an British gentleman."
Looking at this listing, you might naturally skip the wording "first-steps" as simple figurative language.
However, it could be the crucial element of this unique job advert, as it seeks to hire a mentor for a 12-month-old.
Numerous of responses have already been sent in since the anonymous family advertised their call for the highly paid tutor, who needs to be "a uniquely qualified person".
During the past few weeks, the listing has gained interest across the press, with many wondering why?
Progressive Approach
Adam Caller, CEO and founder of an education consultancy, which is assisting the family in their quest, explained that in spite of early skepticism, he found the plan "far sighted", and "advanced".
When he met the family, he said they appreciated the unusual character of their requirement, and how immature their son is.
But, they stated that they "were unwilling to delay any longer" to hire a tutor, as they had postponed until their elder sibling was five, and by that stage "cultural bias had already taken hold".
What exactly did the family refer to by "cultural bias"?
It's "everything", Adam responded. "The way you eat, the manner you speak".
He said the older sibling had picked up "extremely delicate, non-verbal cues" from the family, and had adopted their cultural norms. The family told the consultant they did not want the same situation to repeat itself with their younger child.
The intention: To engage a English tutor, who must speak with standard English accent, to shape the baby from the very start.
Natural Absorption
"A lot of the development at the start here is somewhat osmotic," said the expert.
It's through this natural absorption that the family are expecting the child will adopt the UK customs they aim to instil.
Adam noted the tutor needed to be someone who attended "prestigious academies – similar types of schools as the family hope to send their son to".
"The educator simply needs to be the right kind of person, they'll be performing things they may not realize they're doing, just naturally," he added.
Cost Not Relevant
The family explained to the expert the selected educator should preferably also have knowledge of or enthusiasm in horse riding, winter sports, the arts and music so as to shape the child in a diverse set of interests.
Furthermore though, he stated the family wanted the tutor to sign up the child on a range of lessons so the child would be "pony-riding and learning an musical instrument by the time they are about three years old".
In the family's minds, guiding their son become a "British gentleman" will result in success and provide access.
"For all the rights and wrongs of that, because it's definitely a class statement," he notes.
But, despite all this instruction in "UK identity", might the child pick up so-called cultural bias from the multicultural family he is raised by regardless?
"Certainly", said he. "The family understand this might not succeed, but they've just taken the attitude of, 'why not attempt it and let's go as early as we can', because the cost of it is not relevant," he explained.
Overly Optimistic
Several in the tutoring industry who express similar doubts.
Another CEO, CEO and founder of Blue Education, who supplies individual instructors, wrote that "the process of embracing two identities, or in fact, forming one's identity, is something that must be lived into, not engineered."
Peter explained that he had emigrated from Asia to the Britain at the age of seven, and had been brought up knowing and embodying both cultures. He continued to learn at Cambridge University.
"The concept that an individual can act as a embodiment of UK identity, an individual who can somehow impart the qualities of a UK sophisticate upon a infant child, seems to me idealistic and unrealistic," he wrote.
"From my perspective, engaging a quintessentially UK tutor from infancy will does not automatically achieve the result they hope for.
"I never had such a tutor, and however I have been lucky enough to enjoy numerous of the situations they aspire for their son."
He stated: "The truth is, personal identity should not be dictated from the outside; it must be selected, and it must come from within."
Buying Britishness
Of course, Britishness is something the CEO hopes can be instructed – and commercialized.
"In my view the situation that the world views us in this regard is something that we should be cherishing|valuing|appreciating
